Page 3 - DGHR PR REPORT - FEBRUARY 2025
P. 3
PR REPORT
Dubai Government Human Resources
Department
February 2025
5 Press Releases were issued for DGHR
1 Statement was issued for DGHR
4 Interviews were conducted for DGHR
13 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 2,935,800
*Arabic Total Value of Spend 1:4 AED 11,743,200
English Total AED 1,039,900
*English Total Value of Spend 1:4 AED 4,159,600
TOTAL AED 15,902,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
