Page 16 - MBRF PR REPORT - JULY 2025 - ENGLISH

Press Release

MBRF launches ‘Knowledge Summer’ initiative to promote

reading across society groups

Dubai, UAE, 31 July 2025- The Mohammed bin Rashid Al Maktoum Knowledge
Foundation (MBRF) launched its summer initiative titled ‘Knowledge Summer’ to

promote a culture of reading across all segments of society. Developed to encourage
families and children to adopt reading during the summer break, the initiative aligns

with the 'Year of Community' and its mission to support community development and
growth.

The MBRF highlighted that the initiative includes a variety of activities, such as
distributing 700 reading packages with over 14,000 books. This project, part of 'My

Family is Reading,' is being carried out in partnership with government agencies,
community groups, and other organizations.

His Excellency Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative
supports the Foundation’s ongoing efforts to make reading a regular part of daily life
and a habit among families and communities. H.E. emphasized that the initiative shows

MBRF’s commitment to encouraging people to use their leisure time to gain knowledge

and expand their intellectual horizons.

H.E. added, “The ‘Knowledge Summer’ campaign combines both digital and real-world
experiences to reach the widest possible audience, offering diverse content suitable

for all age groups. It supports the goals of the 'Year of Community' and aligns with the

Foundation’s strategic vision to invest in human development and enhance human
capital. Through this valuable knowledge initiative, we aim to foster a reading culture
that advances the UAE’s ambitious national objectives and solidifies its status as a hub

for science and knowledge.”

The ‘Knowledge Summer’ campaign has been launched in partnership with various

public and private organizations, demonstrating a united effort across sectors to
promote knowledge-based and development initiatives.

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