Page 3 - MBRF PR REPORT - JULY 2025 - ENGLISH
P. 3
PR REPORT
MBRF
July 2025
10 Press Releases were issued for MBRF
2 Statements were issued for MBRF
8 Interviews were conducted for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 7,861,700
*Arabic Total Value of Spend 1:4 AED 31,446,800
English Total AED 2,085,200
*English Total Value of Spend 1:4 AED 8,340,800
TOTAL AED 39,787,600
Total Arabic Media Reach 3,340,850
Total English Media Reach 652,931
Total No. of Arabic Coverage 522
Total No. of English Coverage 137
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
