Page 3 - ADCMC PR REPORT - DECEMBER 2024
P. 3
PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
December 2024
1 Press Release was issued for ADCMC
2 Interviews were secured for ADCMC
9 Content Development were made for ADCMC
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,205,600
*Arabic Total Value of Spend 1:4 AED 4,822,400
English Total AED 314,900
*English Total Value of Spend 1:4 AED 1,259,600
TOTAL AED 6,082,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
