Page 3 - MOS PR REPORT - FEBRUARY 2025
P. 3
PR REPORT
Ministry of Sports
Febuary 2025
5 Press Releases were issued for the Ministry of Sports
1 Statement was issued for the Ministry of Sports
1 Speech was made for the Ministry of Sports
9 Event Evaluations were made for the Ministry of Sports
12 Content Developments were made for the Ministry of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,292,300
*Arabic Total Value of Spend 1:4 AED 9,169,200
English Total AED 359,600
*Englsih Total Value of Spend 1:4 AED 1,438,400
TOTAL AED 10,607,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
