Page 3 - DGHR PR REPORT - APRIL 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
April 2024
3 Press Release was issued for DGHR
1 News Brief was issued for DGHR
2 Content Development were made for DGHR
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 3,174,800
*Arabic Total Value of Spend 1:4 AED 12,699,200
English Total AED 1,616, 900
*English Total Value of Spend 1:4 AED 6,467,600
TOTAL AED 19,166,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
