Page 3 - SOL Properties PR Report - May 2025
P. 3

MEDIA MONITORING REPORT
                                                       (May 2025)




                                          SOL PROPERTIES



               1 Press Release was issued for Sol Properties
               4 Opinion Pieces were issued for Sol Properties
               The press releases were sent to all local, Pan-Arab English and Arabic publications.

               TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.

                Arabic Total                                             AED                263,800

               *Arabic Total Value of Spend 1:4                          AED                1,055,200

                English Total                                            AED                533, 500

               *English Total Value of Spend 1:4                         AED                2,134, 000

                TOTAL                                                    AED                3,189,200

               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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