Page 3 - ANDALUSIA PR REPORT - JANUARY 2024 (International)
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INTERNATIONAL PR REPORT
‘Andalusia: Histoy and Civilization’ Initiative
January 2024
2 Press Releases were issued for ‘Andalusia: History and Civilization’ Initiative
The press releases were issued in Spain
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
Spanish Total AED 3,078,000
*Spanish Total Value of Spend 1:4 AED 12,312,000
TOTAL AED 12,312,000
Spanish Clippings 151
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
