Page 3 - BT PROPERTIES PR REPORT - MAY 2025
P. 3
PR REPORT
BT PROPERTIES
May 2025
1 Press Release was issued for BT Properties
1 Media Inivte was drafted for BT Properties
3 Biographies was drafted for the spokespeople
1 Speech was drafted for the spokesperson
1 FAQ was drafted for BT Properties
1 Backgrounder was drafted for BT Properties
1 Factsheet was drafted for Waada
1 Media list was curated for BT Properties
3 Interviews were conducted for BT Properties
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 404,800
*Arabic Total Value of Spend 1:4 AED 1,619,200
English Total AED 520,900
*English Total Value of Spend 1:4 AED 2,083,600
TOTAL AED 3,702,800
No. of Coverages 76
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
