Page 40 - 7X PR REPORT FEBRUARY 2024

2/28/24, 2:36 PM 7X introduces EMX with aim to transform logistics solutions for UAE and beyond
7X introduces EMX with aim to transform logistics solutions for UAE and beyond
EMX will leverage the latest technologies to be a game-changer in the logistics/CEP
industry

Part of the ceremony held at the Museum of the Future in Dubai. (Supplied)
7X, formerly known as Emirates Post Group, introduced EMX, an innovative subsidiary aimed
at revolutionizing the Courier, Express, and Parcel (CEP) sector, during a gala event held at the
Museum of the Future in Dubai. This strategic decision comes shortly after the unveiling of
Emirates Post Group’s fresh brand image, 7X, reaffirming its prominent role in the trade,
transportation, and logistics field.
Read more: Emirates Post Group launches ‘7X’ brand identity: connecting the world in
motion
EMX emerges as a dedicated entity within the 7X group of companies. Its goal is to provide
enhanced logistics services. Specifically, EMX focuses on reliable and fast courier services.
Additionally, it offers tailored solutions to meet specific customer needs. EMX will leverage the
latest technologies to be a game-changer in the logistics/CEP industry. In line with the launch,
Tariq Al Wahedi has been appointed as EMX’s General Manager. Al Wahedi’s appointment
signifies a strategic move for the company. He boasts more than 24 years of expertise in strategy
planning, expansions, joint ventures, and engineering.
Strategic move
His Excellency Abdulla Mohammed Alashram, Group CEO of 7X, said: “At 7X, we are
committed to leading technological advancements in the logistics industry, while ensuring to
meet the evolving requirement of our customers. In line with our expansion strategy, we have
taken our existing CEP services and established a dedicated entity to contribute to and benefit
from the growing CEP industry. The establishment of EMX stands as a strategic response to the
changing dynamics of the global CEP market. It reflects our commitment to adopting innovative
delivery solutions customised for a dynamic market.”
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