Page 238 - MOET PR REPORT- SEPTEMBER 2025

The minister further pointed out that the "World's Coolest Winter" campaign, over its five editions,
has yielded outstanding results in terms of hotel revenues in the country, which amounted to
approximately AED6.7 billion. The campaign also recorded a significant 90 percent growth in hotel
revenues, with revenues in the first edition reaching AED1 billion and AED1.9 billion in the fifth
edition.

He emphasised that the campaign has succeeded over the past years in reaching more than 1.2
billion people around the world, highlighting the UAE's landmarks and diverse destinations in a
distinctive manner and introducing viewers in the region and the world to the country's tourism and
natural treasures.

The UAE is preparing to host the UAE Africa Tourism Investment Summit on 27th October 2025, in
Dubai, as part of the Future Hospitality Summit. The event will bring together tourism ministers and
senior officials from 53 African nations, underscoring the UAE's role as a trusted partner in tourism
investment.

https://www.wam.ae/en/article/blwitpo-uae-solidifies-role-key-player-global-tourism