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9/29/25, 5:05 PM UAE Solidifies Role As Key Player In Global Tourism – UAE Today Blog
of hotel revenues in the country, which amounted to approximately
AED6.7 billion. The campaign also recorded a significant 90 percent
growth in hotel revenues, with revenues in the first edition reaching
AED1 billion and AED1.9 billion in the fifth edition.

He emphasised that the campaign has succeeded over the past years in
reaching more than 1.2 billion people around the world, highlighting the
UAE’s landmarks and diverse destinations in a distinctive manner and
introducing viewers in the region and the world to the country’s tourism
and natural treasures.

The UAE is preparing to host the UAE Africa Tourism Investment
Summit on 27th October 2025, in Dubai, as part of the Future Hospitality
Summit. The event will bring together tourism ministers and senior
officials from 53 African nations, underscoring the UAE’s role as a
trusted partner in tourism investment.

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