Page 3 - MOET PR REPORT- SEPTEMBER 2025
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PR REPORT



                             Ministry of Economy & Tourism




                                             September 2025



                    17 Press Releases were issued for Ministry of Economy & Tourism

                    1 Media Invite was made for Ministry of Economy

                    8 Statements were prepared for Ministry of Economy & Tourism
                    10 Speeches were prepared for Ministry of Economy & Tourism

                    23 Articles & Interviews were conducted for Ministry of Economy
                    1 Event Media Coverage was conducted for Ministry of Economy

                    39 Content Development were made for Ministry of Economy & Tourism

                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.

                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                            25,853,300

                     *Arabic Total Value of Spend 1:6                     AED                        155,119,800

                     English Total                                                       AED                            9,072,200

                     *English Total Value of Spend 1:6                    AED                          54,433,200

                     TOTAL                                                AED                        209,553,000

                    *This calculation is based on the principle that editorial has six times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is six times more than paid-for advertising.
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