Page 10 - MBRF PR REPORT - April 2024

Press Release

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MBRF to participate in 33 edition of Abu Dhabi

International Book Fair

Dubai, UAE, 26 April 2024 - The Mohammed bin Rashid Al Maktoum Knowledge Foundation

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(MBRF) is set to participate in the 33 Abu Dhabi International Book Fair (ADIBF), which will be
held from 29 April to 5 May 2024, at the Abu Dhabi National Exhibition Centre (ADNEC) under

the theme “Where the World’s Tales Unfold”.

In line with its strategic vision, the MBRF’s participation at the ADIBF aims to promote
intellectual, knowledge, and literary creativity by showcasing its wide array of programs and

initiatives. This commitment comes from its aim to disseminate knowledge, foster innovation, and
advance sustainable development targets. By taking part in the ADIBF, the MBRF solidifies its

presence within the regional and global knowledge landscape. This renowned international event
holds a prominent position in the field of knowledge, attracting a substantial audience of over

300,000 attendees and featuring contributions from over 1,350 publishers across 90 nations.
With over 375 local and international exhibitors participating in the current edition, the ADIBF

plays a vital role in forging robust connections for knowledge exchange among readers, writers,
and publishers from the UAE and various other participating countries.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said: “For over forty years, ADIBF has

reinforced its position as a premier global knowledge event. Serving as a catalyst for the
advancement of the knowledge sector, this event not only energizes the book industry but also

stimulates literary and intellectual creativity, further fostering a combination of ideas among
diverse people. The MBRF is dedicated to participating in this pioneering knowledge event,

recognizing it as an ideal platform for sharing knowledge and as a platform that links readers,
writers, authors, and publishers on local, regional, and global scales.”

H.E. added: “The exhibition provides a glimpse into the world of literature, inviting visitors and

participants to explore the latest works of literary and intellectual innovation. By actively
participating in ADIBF’s sessions, we can highlight the key role of MBRF in promoting sustainable