Page 3 - MBRF PR REPORT - April 2024
P. 3
PR REPORT
MBRF
April 2024
3 Press Releases were issued for MBRF
1 Feature Article was made for MBRF
1 Content Development was made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,700,400
*Arabic Total Value of Spend 1:4 AED 6,801,600
English Total AED 1,113,300
*English Total Value of Spend 1:4 AED 4,453,200
TOTAL AED 11,254,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
