Page 46 - MBRF PR REPORT - April 2024

4/29/24, 9:00 AM MBRF to participate in 33rd edition of Abu Dhabi International Book Fair | Web Release
development targets. By taking part in the ADIBF, the MBRF solidifies its presence within the regional

and global knowledge landscape. This renowned international event holds a prominent position in the

field of knowledge, attracting a substantial audience of over 300,000 attendees and featuring
contributions from over 1,350 publishers across 90 nations. With over 375 local and international

exhibitors participating in the current edition, the ADIBF plays a vital role in forging robust

connections for knowledge exchange among readers, writers, and publishers from the UAE and various

other participating countries.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said: “For over forty years, ADIBF has
reinforced its position as a premier global knowledge event. Serving as a catalyst for the advancement

of the knowledge sector, this event not only energizes the book industry but also stimulates literary and

intellectual creativity, further fostering a combination of ideas among diverse people. The MBRF is

dedicated to participating in this pioneering knowledge event, recognizing it as an ideal platform for

sharing knowledge and as a platform that links readers, writers, authors, and publishers on local,

regional, and global scales.”

H.E. added: “The exhibition provides a glimpse into the world of literature, inviting visitors and

participants to explore the latest works of literary and intellectual innovation. By actively participating

in ADIBF’s sessions, we can highlight the key role of MBRF in promoting sustainable

development through knowledge, serving as a cornerstone for empowering individuals and uplifting
nations and societies.”

The MBRF pavilion will host a series of workshops and discussion seminars under the ‘Knowledge

Lounge’ events, which are designed to involve community members of all ages and interests. These

events offer participants the opportunity to engage in meetings and sessions, drawing inspiration from

the expertise and experiences of specialists across diverse fields. The ‘Knowledge Lounge’ sessions
and activities prioritize reading, book discussions, and interactions with authors, aiming to cultivate a

culture of reading and literary analysis.

The MBRF’s pavilion will further organize a variety of events as part of the ‘KnowTalks,’ jointly

organized by the MBRF and the United Nations Development Programme (UNDP). These sessions aim

to showcase best practices and international experiences in tackling environmental challenges, water
scarcity, climate issues, and strategies for promoting green investments. Experts, policymakers,

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