Page 53 - MBRF PR REPORT - April 2024

4/29/24, 9:00 AM Latest News
international event holds a prominent position in the field of knowledge, attracting a

substantial audience of over 300,000 attendees and featuring contributions from over 1,350

publishers across 90 nations. With over 375 local and international exhibitors participating in
the current edition, the ADIBF plays a vital role in forging robust connections for knowledge

exchange among readers, writers, and publishers from the UAE and various other

participating countries.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said: “For over forty years, ADIBF has

reinforced its position as a premier global knowledge event. Serving as a catalyst for the

advancement of the knowledge sector, this event not only energizes the book industry but
also stimulates literary and intellectual creativity, further fostering a combination of ideas

among diverse people. The MBRF is dedicated to participating in this pioneering knowledge

event, recognizing it as an ideal platform for sharing knowledge and as a platform that links

readers, writers, authors, and publishers on local, regional, and global scales.”

H.E. added: “The exhibition provides a glimpse into the world of literature, inviting visitors and

participants to explore the latest works of literary and intellectual innovation. By actively
participating in ADIBF’s sessions, we can highlight the key role of MBRF in promoting

sustainable development through knowledge, serving as a cornerstone for empowering

individuals and uplifting nations and societies.”

The MBRF pavilion will host a series of workshops and discussion seminars under the

‘Knowledge Lounge’ events, which are designed to involve community members of all ages
and interests. These events offer participants the opportunity to engage in meetings and

sessions, drawing inspiration from the expertise and experiences of specialists across diverse

fields. The ‘Knowledge Lounge’ sessions and activities prioritize reading, book discussions,

and interactions with authors, aiming to cultivate a culture of reading and literary analysis.

The MBRF’s pavilion will further organize a variety of events as part of the ‘KnowTalks,’ jointly

organized by the MBRF and the United Nations Development Programme (UNDP). These

sessions aim to showcase best practices and international experiences in tackling
environmental challenges, water scarcity, climate issues, and strategies for promoting green

investments. Experts, policymakers, researchers, intellectuals, and academics come together

to exchange insights and knowledge on these critical topics.

Under the ‘Bil Arabi’ initiative, the MBRF’s pavilion will host a selected group of influencers

and content creators committed to promoting the Arabic language. The objective is to

https://www.arabbnews.com/english/Latest-News.asp?id=17384 2/3