Page 3 - UNION PROPERTIES GENERAL REPORT - January 2024
P. 3
PR REPORT
Union Properties
January 2024
1 Opinion Piece was made for Union Properties
5 Content Developments were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,608,100
*Arabic Total Value of Spend 1:4 AED 10,432,400
English Total AED 201,300
*English Total Value of Spend 1:4 AED 805,200
TOTAL AED 11,237,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
