Page 3 - Savoye PR Report - May 2025
P. 3

MEDIA MONITORING REPORT
                                                       (May 2025)



                                                       Savoye




               1 Press Release was issued for Savoye
               4 Interviews were conducted for Savoye
               1 Feature Article was issued for Savoye
               1 Opinion Piece was issued for Savoye
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE  -  ARABIC & ENGLISH PRESS RELEASES IN  UAE
               AED.

                   Arabic Total                                            AED            123,500

                  *Arabic Total Value of Spend 1:4                         AED            494,000

                  English Total                                            AED            339,600

                  *English Total Value of Spend 1:4                        AED          1,358,400

                  TOTAL                                                    AED            1,852,400


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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