Page 3 - MAI DUBAI PR REPORT - January 2024
P. 3
PR REPORT
Mai Dubai
January 2024
6 Content Development were made for Mai Dubai
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 266,000
*Arabic Total Value of Spend 1:4 AED 1,064,000
English Total AED 46,600
*English Total Value of Spend 1:4 AED 186,400
TOTAL AED 1,250,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
