Page 3 - MOE ARABIC PR REPORT - OCTOBER 2024 (Part 3)

PR REPORT

Ministry of Economy

October 2024

15 Press Releases were issued for Ministry of Economy

7 Statements were prepared for Ministry of Economy
14 Speeches were prepared for Ministry of Economy

1 Media Invite was made for Ministry of Ministry of Economy

6 Interviews were conducted for Ministry of Economy
12 Event Media Coverages were conducted for Ministry of Economy

6 Event Media Coverages were secured for Ministry of Economy
37 Content Development were made for Ministry of Economy

The Press Releases were sent to all local, Pan Arab English and Arabic publications.

TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

A r a b i c T o t a l A E D 23,169,000

*Arabic Total Value of Spend 1:4 AED 92,676,000

English Total AED 6,595,700

*English Total Value of Spend 1:4 AED 26,382,800

TOTAL AED 119,058,800

*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.