Page 15 - MOS PR REPORT - MAY 2025

Press Release

proposing solutions, further emphasising our belief that remarkable improvements in services
begin with customers.”

H.E. Al Hajeri added: “We consider the UX Lab as a meaningful step towards our efforts to offer
government services without any administrative complications, using optimisation tools and

collaborative designs with customers. Through its results, we aim to make significant
enhancements in sports sabbatical services and attain the goals of the Zero Government
Bureaucracy Program.”

The UX Lab will evaluate the current customers’ experience with sports sabbatical services. In
line with this, six representatives from sports entities who participated in the event were allocated
one hour each to conduct a session assessing their digital journey and exploring opportunities for
improvement. The event further aligns with the Ministry’s efforts to provide seamless and effective
government services focused on customer requirements.

The Ministry of Sports continues its efforts to implement quality initiatives that enhance customer
experiences and improve access to its services, guided by a customer-centric vision. By employing
best practices in government service design, the Ministry aims to streamline processes and boost

operational efficiency. This approach ensures smoother and more adaptable service experiences
that align with the expectations of sports entities and support the country’s digital transformation.

-Ends-

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