Page 3 - MOS PR REPORT - MAY 2025
P. 3
PR REPORT
Ministry of Sports
May 2025
8 Press Releases were issued for the Ministry of Sports
1 Media Invite was made for the Ministry of Sports
1 Statement was issued for the Ministry of Sports
12 Interviews were conducted for the Ministry of Sports
6 Speeches were made for the Ministry of Sports
17 Content Developments were made for the Ministry of Sports
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 3,078,000
*Arabic Total Value of Spend 1:4 AED 12,312,000
E n g l i s h T o t a l A E D 1,101,400
*English Total Value of Spend 1:4 AED 4,405,600
TOTAL AED 16,717,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
