Page 3 - BRIDGESTONE PR REPORT - OCTOBER 2025
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General Coverage
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 242,300
*Arabic Total Value of Spend 1:6 AED 1,453,800
English Total AED 331,900
*English Total Value of Spend 1:6 AED 1,991,400
TOTAL AED 3,445,200
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
