Page 48 - AAE PR REPORT - March 2024

Launched under Mohammed bin Rashid Al Maktoum Global Initiatives, the Mothers’
Endowment campaign allows contributors to make donations in honour of their mothers,

which helps support underprivileged individuals through education.

The campaign also promotes the values of honouring parents, kindness, compassion
and solidarity, while highlighting the UAE’s leading humanitarian role.

Mohamed Ali Al Ansari, Chairman of Al Ansari Exchange, said, “The Mothers’
Endowment campaign launched by His Highness Sheikh Mohammed bin Rashid Al

Maktoum, reflects the values of giving and generosity deeply rooted in the UAE
community. It is a generous initiative that shows how our leadership prioritises

education as a key to positive change across communities.”

“We are honoured to join other contributors to the campaign as part of our commitment
to social responsibility and to all charity and humanitarian initiatives launched in the

UAE, especially in Ramadan. This campaign is particularly important as it addresses
two great causes; honouring mothers and promoting education,” he added.

The Mothers’ Endowment campaign, which coincided with the holy month of Ramadan,
builds upon the success of humanitarian campaigns launched in previous years under

the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum.

The Mothers’ Endowment campaign continues to welcome donations and contributions
to the endowment fund from institutions and individuals across six main channels

including the campaign’s website (Mothersfund.ae), as well as a dedicated call centre
via the toll-free number (800 9999). Donations are also possible via bank transfers in
the UAE dirham to the campaign bank account number with Emirates Islamic Bank

(AE790340003708472909201).

Donations via SMS are possible by sending the word “Mother” to the following numbers
(1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating

to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s
community contributions platform Jood (Jood.ae).

https://www.msn.com/en-ae/news/other/al-ansari-exchange-contributes-aed5-million-to-
mothers-endowment-campaign/ar-BB1kPpgD