Page 3 - Jetour PR Report- January & February 2025
P. 3
MEDIA MONITORING REPORT
(January & February 2025)
JETOUR
2 Press Release were Issued for Jetour.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.
Arabic Total AED 259,500
*Arabic Total Value of Spend 1:4 AED 1,038,000
English Total AED 344, 900
*English Total Value of Spend 1:4 AED 1,379, 600
TOTAL AED 2,417,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
