Page 3 - FUGRO PR REPORT - February 2025
P. 3
PR REPORT
FUGRO
February 2025
4 Content Developments were made for Fugro
3 Interviews were missed for Fugro
TOTAL VALUE –ENGLISH MEDIA COVERAGE IN AED.
E n g l i s h T o t a l A E D 2,900
*English Total Value of Spend 1:4 AED 11,600
TOTAL AED 11,600
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
