Page 3 - Union Properties Coverage Report - June - September 2023_Neat
P. 3

PR REPORT



                                   Union Properties



                                   June – September 2023






              1 Press Release was issued for Union Properties

              3 Opinion Pieces were made for Union Properties

              3 Listings were made for Union Properties
              5 Interviews were conducted for Union Properties

              24 Content Developments were made for Union Properties

              2 opportunities were missed for Union Properties

              The Press Release was sent to all local, Pan Arab English and Arabic publications.



              TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


              Arabic Total                                              AED                       608,600

               *Arabic Total Value of Spend 1:4                         AED                    2,434,400



               English Total                                                         AED            565,100

               *English Total Value of Spend 1:4                        AED                    2,260,400

               TOTAL                                                    AED                    4,694,800


              *This calculation is based on the principle that editorial has four times the value of paid-for
              advertising, as surveys have proven that majority of readers tend to believe the veracity of
              editorial is four times more than paid-for advertising.








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