Page 3 - Grandweld PR Report - August 2024
P. 3
MEDIA MONITORING REPORT
(August 2024)
Grandweld
1 Press Release was issued for Moglix.
1 Interview was conducted for Moglix.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 349,500
*Arabic Total Value of Spend 1:4 AED 1,398,800
English Total AED 412,500
*English Total Value of Spend 1:4 AED 1,650,000
TOTAL AED 3,048,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
