Page 10 - WATANI AL EMARAT PR REPORT OCTOBER 2023

Press Release

Watani Al-Emarat initiates Flag Protectors campaign to raise

awareness on respecting and preserving UAE flag

Dubai, UAE, 23 October 2023: Watani Al-Emarat Foundation launched the Flag Protectors

campaign, which is being held for 11th consecutive year, in line with its objective to promote
the culture of respecting and preserving the UAE’s national flag as the symbol of sovereignty,

independence, identity and history. The campaign is one of the Flag Day initiatives envisioned
by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime

Minister of the UAE and Ruler of Dubai, to transform it into an annual event for community
members to express their pride in the excellence and achievements of the country. The

activities under the campaign commenced in the last week of September and will run until
November 2023, with programs including field visits to distribute flags and nationwide science

workshops for the target groups.

The key objective of the campaign is to foster a culture of respecting and preserving the
nation’s flag by spreading awareness on the flag protocol and the right ways to protect and

handle it without degrading or damaging it. The main target areas of the campaign are public
and private schools and universities, partners and collaborators, health-care centres and

neighbourhood councils, seeking to boost cooperation among the community members in

hoisting the national flag properly, thus reinforcing their sense of national responsibility.

His Excellency Dherar Belhoul Al Falasi, Executive Director of Watani Al Emarat
Foundation, said: “The programs under the Flag Protectors campaign kicked off for the

eleventh consecutive year and we are proud of the steadfast commitment shown by the
members of the UAE’s society in promoting national value and principles as well its culture.

We urge all citizens and residents of our beloved country to participate actively in these
national efforts to protect our identity. We take this opportunity to express our profound

gratitude to those participating in this national campaign and affirm our commitment to
constantly work towards building a society that is aware of our national values.”