Page 3 - Wilo PR REPORT - MAY 2025
P. 3

PR REPORT



                                                        WILO



                                                    May 2025



                    1 Press Release was issued for Wilo

                    The Press Release was sent to all local, Pan Arab English and Arabic publications





                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.

                    Arabic Total                                          AED                            292,900

                     *Arabic Total Value of Spend 1:4                     AED                         1,171,600

                    English Total                                         AED                            398,000

                     *English Total Value of Spend 1:4                    AED                        1,592,000

                     TOTAL                                                AED                        2,763,600


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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