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7/9/25, 1:57 PM Riyad Capital Leads SAR 1 Billion Investment Round in Ninja, the Kingdom’s Leading Q-Commerce Platform - Saudiweek.
Founded in 2022, Ninja has achieved record-breaking growth rates and gained

significant market leadership in Saudi Arabia’s retail sector in a short span. This has
been driven by a differentiated business model, exceptional operational efficiency, and

growing profitability that surpasses comparable players in the market.

Through its digital platform, Ninja offers an integrated shopping experience across
multiple consumer segments, including groceries, household goods, personal care,

digital pharmacy, and restaurants. The company achieved operational profitability

within a short timeframe and has seen accelerated growth in its customer base and
order volumes, positioning it as a game-changer in the consumer retail market.

Mohammed Alarifi, Managing Director of Private Equity and Venture Capital at

Riyad Capital, said: “Ninja embodies the innovation and entrepreneurial spirit that

define Saudi Arabia’s startup ecosystem. In a short span since its establishment, the
company reimagined the digital consumer experience and secured a leading position

in the Kingdom’s retail market, while also delivering exceptional profitability.”

The funding will support Ninja’s expansion into key cities across Saudi Arabia,
enhance its technology infrastructure, strengthen its logistics capabilities, and enable

entry into new consumer segments such as digital pharmacies.

This investment reaffirms Riyad Capital’s long-standing leadership in the Kingdom’s
technology sector since 2016 through its private equity and venture capital platform,

which manages over SAR 2 billion in assets. Its portfolio includes companies such as

Foodics, Unifonic, and Sure Global Tech, with exits exceeding SAR 150 million to date.

About Riyad Capital

Riyad Capital is a leading fully-fledged investment manager and the largest custodian

in Saudi Arabia. Through its four business lines – asset and wealth management,

brokerage, corporate investment banking, and securities services – the company offers
end-to-end investment management solutions. Within the PE/VC sector, Riyad Capital

is recognized as a pioneer having launched Saudi Arabia’s first venture capital vehicle

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