Page 260 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

2/21/25, 2:41 PM Fujairah Crown Prince Briefed On Outcome Of World's Coolest Winter Campaign
During the meeting, the Crown Prince of Fujairah reviewed the outcomes of the fifth season
of the World's Coolest Winter campaign, launched under the theme ‘Green Tourism’.

The campaign was organised in collaboration with the Ministry of Economy, the National
Agricultural Centre, and local tourism authorities across the UAE.

The discussions highlighted the campaign’s achievements, particularly its role in promoting

the UAE’s natural landscapes, diverse environments, and tourism landmarks to support
domestic tourism, boost the national economy, and solidify the country’s position as a

global travel destination.

Fujairah Crown Prince emphasised the significance of strategic national projects that

contribute to achieving the UAE’s vision of sustainable tourism development, raising
awareness about eco-friendly practices, and fostering a tourism ecosystem that integrates

individuals and institutions in sustainability efforts.

He also reaffirmed the commitment of the Government of Fujairah, under the directives of

H.H. Sheikh Hamad bin Mohammed Al Sharqi, Supreme Council Member and Ruler of
Fujairah, to coordinated efforts and multi-stakeholder collaboration to support the UAE’s
tourism investment strategy and drive comprehensive national development across all

sectors.

The Minister of Economy extended thanks and appreciation for the Crown Prince of Fujairah

for his warm welcome and support for tourism development projects in Fujairah.

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