Page 46 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

Press Release

Ministry of Economy signs agreement with Nissan Middle East to

raise community awareness about importance of IP protection and
foster innovation and creativity

Community initiatives include fostering a culture of IP protection

>> H.E. Bin Touq: The UAE has successfully developed a comprehensive ecosystem to protect

IP rights. The agreement signifies a new milestone in strengthening the collaboration between
the public and private sectors to promote creativity.

• The three-year agreement includes awareness initiatives and activities aimed at
creating a conducive environment that promotes innovation and creativity, while
ensuring complete protection of IP rights.
• The agreement safeguards the rights of innovators and creators while promoting
respect for IP rights across the community. It outlines the consequences of violating
these rights and highlights the need to comply with relevant legislation.
• The agreement aligns with the objectives of the ‘The Year of Community’ by
nurturing skills, sponsoring talents, and encouraging innovation in the UAE’s key
sectors.

Abu Dhabi, 20 February 2025:

The Ministry of Economy has signed an agreement with Nissan Middle East to enhance
collaboration in knowledge exchange and support initiatives aimed at advancing the protection of
intellectual property (IP) rights. H.E. Abdulla Bin Touq Al Marri, Minister of Economy, witnessed
the signing of the agreement by H.E. Dr. Abdulrahman Al Muaini, Assistant Undersecretary for
Intellectual Property Rights Sector at the Ministry of Economy, and Thierry Sabbagh, Vice
President and Managing Director of Nissan Middle East.

This three-year partnership underscores a shared commitment to fostering an environment of
innovation and creativity while ensuring comprehensive protection for intellectual property rights.
The agreement will see the implementation of a series of community awareness initiatives
designed to cultivate a culture of IP rights protection, raise awareness about the importance of
respecting these rights, and drive progress and creativity across diverse sectors.

H.E. Abdulla bin Touq Al Marri, Minister of Economy, emphasised that the UAE, driven by
the vision and guidance of its wise leadership, has successfully built a comprehensive ecosystem
to safeguard IP rights in line with global practices. “This ecosystem stands as a crucial foundation
for building a creative and innovation-driven knowledge economy, supported by successful
partnerships across all the UAE’s sectors. The agreement marks a significant step forward in