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prominence in the luxury segment, Menon said Sobha’s projects can be classified as
mid to high-range. “But we are not in the low segment as we produce everything of very
high quality. Over the years, we have enhanced our capabilities to attain the current
reputation we have. I embarked on my journey in this industry at the age of 21, and now

I have acquired 54 years of experience in this sector. Still, I’m learning new things every
day. We started our business in India and later on we expanded to Oman. The
exceptional progress we made is especially due to our uncompromising attitude. We
have achieved several milestones in these years, one of our major achievements is that

our backward integration approach is a case study in Harvard University.”

“Perhaps, we are the only company in the whole world that follows a backward
integration approach in the design, construction, and manufacturing stages of a project.
We have got 250 architects and around 84 interior designers to support us. We
currently have a workforce of about 14,000, which will reach 24,000 by next year,” said

Menon.

Looking back at his early days in the real estate sector and the challenges he had
faced, Menon said those experiences instilled resilience and a customer-centric
approach in his group’s DNA while shaping its commitment to quality, transparency, and

ethical business practices.

On his group’s commitment to quality and innovation, Menon said it is exemplified in

projects like Sobha Hartland, a waterfront community that blends luxury with nature.
Innovations like an in-house precast factory showcase the group's dedication to pushing
boundaries and delivering projects of unparalleled quality.

“Staying ahead involves a relentless pursuit of innovation. Sobha Realty embraces

cutting-edge technologies, sustainable practices, and customer-centric design to
anticipate and meet evolving preferences. Our adaptability ensures we remain a
trendsetter in the industry,” Menon said.

https://www.khaleejtimes.com/ml/business/dubai-realty-thriving-on-new-opportunities