Page 3 - UNION PROPERTIES GENERAL - February 2024
P. 3
PR REPORT
Union Properties
February 2024
1 Listing was made for Union Properties
1 Feature Article was made for Union Properties
2 Interviews were conducted for Union Properties
14 Content Developments were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,124,800
*Arabic Total Value of Spend 1:4 AED 12,499,200
English Total AED 363,100
*English Total Value of Spend 1:4 AED 1,452,400
TOTAL AED 13,951,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
