Page 8 - Centena Group PR Report - November 2024
P. 8
MEDIA MONITORING REPORT
(November 2024)
Centena Group
2 Press Releases were issued for Centena Group
1 Opinion Piece was issued for Centena Group
3 Interviews were conducted for Centena Group
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 557,700
*Arabic Total Value of Spend 1:4 AED 2,230,800
English Total AED 378,500
*English Total Value of Spend 1:4 AED 1,514,000
TOTAL AED 3,744,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
