Page 3 - DGHR PR REPORT - MAY 2025
P. 3
PR REPORT
Dubai Government Human Resources
Department
May 2025
2 Press Releases were issued for DGHR
1 Statement was issued for DGHR
5 Content Developments were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 1,532,200
*Arabic Total Value of Spend 1:4 AED 6,128,800
English Total AED 790,800
*English Total Value of Spend 1:4 AED 3,163,200
TOTAL AED 9,292,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
