Page 3 - MBRF PR REPORT - January 2025
P. 3
PR REPORT
MBRF
January 2025
8 Press Releases were issued for MBRF
2 Statements were issued for MBRF
2 Interviews were conducted for MBRF
2 Content Development were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 5,353,700
*Arabic Total Value of Spend 1:4 AED 21,414,800
English Total AED 1,096,800
*English Total Value of Spend 1:4 AED 4,387,200
TOTAL AED 25,802,000
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
