Page 3 - UNION PROPERTIES GENERAL REPORT - September 2024
P. 3
PR REPORT
Union Properties
September 2024
1 News Brief was issued for Union Properties
1 Opinion Piece was made for Union Properties
1 Media Invite was made for Union Properties
2 Interviews were conducted for Union Properties
18 Content Development were made for Union Properties
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,869,200
*Arabic Total Value of Spend 1:4 AED 11,476,800
English Total AED 68,000
*English Total Value of Spend 1:4 AED 272,000
TOTAL AED 11,748,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
