Page 3 - Savoye PR Report - January 2024
P. 3

MEDIA MONITORING REPORT
                                                    (January 2024)




                                                       Savoye



               1 Interview was conducted for Savoye.
               1 Feature Article was issued for Savoye.


               TOTAL VALUE  -  ARABIC  & ENGLISH PRESS RELEASES  IN  UAE
               AED.


                English Total                                            AED                 4,600

               *English Total Value of Spend 1:4                         AED                18,400

                TOTAL                                                    AED                18,400


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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