Page 3 - DUBAL HOLDING PR REPORT - OCTOBER 2024
P. 3
PR REPORT
DUBAL Holding
October 2024
TOTAL VALUE – ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 125,400
*Arabic Total Value of Spend 1:4 AED 501,600
Total AED 501,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
