Page 69 - UAE Ministry of Culture PR REPORT - SEPTEMBER 2025

9/22/25, 12:00 PM Ministry of Culture launches ‘Path of Creativity’ Program to train and employ Emiratis in Cultural and Creative industries - Middle E…

Ministry of Culture launches ‘Path of Creativity’

Program to train and employ Emiratis in Cultural

and Creative industries

By PR News Desk 21/09/2025

The Ministry of Culture – in collaboration with the Emirati Talent Competitiveness Council ‘Nafis,’ the

General Women’s Union, and UAE Media Council – is set to launch ‘Path of Creativity’ program, aimed at
supporting citizens seeking employment in the cultural and creative industries. The program will be
hosted at the Maqam Council in Al Ain City on 25 September 2025, bringing together federal and local

entities as well as private sector companies.

The initiative is designed to connect Emirati creatives with job opportunities that align with their skills and

expertise, ensuring their talents are fully utilised while strengthening the contribution of the cultural and
creative industries to the nation’s economy. By establishing direct communication channels between
creatives and private sector institutions, the program seeks to streamline the employment process and
foster collaborations across various creative fields.

Additionally, the program aims to develop the professional skills of creatives by providing specialised
training and qualification programs that help them adapt to different work environments. The initiative also

seeks to encourage creatives to participate in international projects, exhibitions, and programs that

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