Page 172 - KHALIFA FUND PR REPORT MAY 2025

5/26/25, 2:00 PM UAE participates in GITEX Europe 2025 to highlight startup solutions and explore German and European market opportunities
a global hub for entrepreneurship and innovation. This progress is driven by the creation of a
competitive, business-friendly environment and the development of an integrated ecosystem that
empowers startups and small and medium-sized enterprises, playing a vital role in building a
sustainable, knowledge-based economy.

GITEX Europe: A strategic platform that underscores UAE’s stature as a global hub for innovation and
technology

Her Excellency Alia Al Mazrouei highlighted that GITEX Europe marks a new chapter in the legacy of
GITEX Global, which began in Dubai over four decades ago. The event serves as a strategic platform

that reinforces the UAE’s position as a global hub for innovation and technology, while expanding
opportunities for international collaboration in digital solutions development and knowledge exchange.
This in turn, supports the creation of a smarter, more sustainable, and interconnected global economic
future.

Her Excellency elaborated that the UAE Pavilion at GITEX Europe offers Emirati enterprises an

unparalleled platform to showcase their cutting-edge innovations, services, and products before
business leaders and policymakers from Germany and wider Europe. This visibility unlocks significant
opportunities for market expansion and accelerated growth within the thriving European economic
landscape. Moreover, the country’s pavilion serves as a vital conduit for fostering strong trade and

investment partnerships, forging strategic alliances with the European business ecosystem, and
identifying opportunities to support the growth of SMEs. It also opens up new pathways into emerging
sectors such as artificial intelligence, sustainable technologies, industrial innovation, and digital
transformation. Together, these efforts significantly enhance the global competitiveness of Emirati

exports in high-growth, future-focused industries.

Her Excellency stated: “The UAE’s participation in this international event reflects its steadfast
commitment to strengthening economic partnerships with global partners, empowering the
entrepreneurial community, and advancing a sustainable digital economy built on innovation and

knowledge. It also underscores the nation's dedication to developing a competitive economic model
aligned with the goals of the We the UAE 2031 vision, which aims to solidify the UAE’s status as a
leading global hub for innovation and entrepreneurship.”

“GITEX Europe serves as a premier platform to spotlight the UAE’s competitive business ecosystem and
to celebrate the remarkable achievements of homegrown startups excelling in advanced technologies,

industrial innovation, and sustainable green solutions. Additionally, it offers a valuable opportunity to
establish new strategic alliances that drive the expansion of the knowledge-based economy and
accelerate the integration of state-of-the-art technological advancements across key sectors critical to
national development,” Her Excellency added.

UAE’s experience in empowering entrepreneurs highlighted

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