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5/26/25, 2:00 PM Company News in Egypt: UAE participates in GITEX Europe 2025 to highlight startup solutions and explore German and European…
fostering the growth of the new economy. Over 21 startups and SMEs from across
the country that operate in sectors such as innovation, technology, and the green
economy were also part of the delegation. This strong representation underscores the
dynamism of the national economic landscape and reflects the UAE’s strategic
vision of transitioning into a sustainable, knowledge-based economy.

Her Excellency Alia Al Mazrouei emphasized that, under the guidance of the UAE’s
visionary leadership and forward-thinking national agenda, the country is steadily
advancing toward cementing its position as a global hub for entrepreneurship and
innovation. This progress is driven by the creation of a competitive, business-
friendly environment and the development of an integrated ecosystem that empowers
startups and small and medium-sized enterprises, playing a vital role in building a
sustainable, knowledge-based economy.
GITEX Europe: A strategic platform that underscores UAE’s stature as a
global hub for innovation and technology

Her Excellency Alia Al Mazrouei highlighted that GITEX Europe marks a new
chapter in the legacy of GITEX Global, which began in Dubai over four decades
ago. The event serves as a strategic platform that reinforces the UAE’s position as a
global hub for innovation and technology, while expanding opportunities for
international collaboration in digital solutions development and knowledge
exchange. This in turn, supports the creation of a smarter, more sustainable, and
interconnected global economic future.

Her Excellency elaborated that the UAE Pavilion at GITEX Europe offers Emirati
enterprises an unparalleled platform to showcase their cutting-edge innovations,
services, and products before business leaders and policymakers from Germany and
wider Europe. This visibility unlocks significant opportunities for market expansion
and accelerated growth within the thriving European economic landscape. Moreover,
the country’s pavilion serves as a vital conduit for fostering strong trade and
investment partnerships, forging strategic alliances with the European business
ecosystem, and identifying opportunities to support the growth of SMEs. It also
opens up new pathways into emerging sectors such as artificial intelligence,
sustainable technologies, industrial innovation, and digital transformation. Together,
these efforts significantly enhance the global competitiveness of Emirati exports in
high-growth, future-focused industries.

Her Excellency stated: “The UAE’s participation in this international event reflects
its steadfast commitment to strengthening economic partnerships with global
partners, empowering the entrepreneurial community, and advancing a sustainable
digital economy built on innovation and knowledge. It also underscores the nation's
dedication to developing a competitive economic model aligned with the goals of the
We the UAE 2031 vision, which aims to solidify the UAE’s status as a leading
global hub for innovation and entrepreneurship.”
“GITEX Europe serves as a premier platform to spotlight the UAE’s competitive
business ecosystem and to celebrate the remarkable achievements of homegrown
startups excelling in advanced technologies, industrial innovation, and sustainable
green solutions. Additionally, it offers a valuable opportunity to establish new
strategic alliances that drive the expansion of the knowledge-based economy and
accelerate the integration of state-of-the-art technological advancements across key
sectors critical to national development,” Her Excellency added.

UAE’s experience in empowering entrepreneurs highlighted

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