Page 70 - KHALIFA FUND PR REPORT MAY 2025

5/19/25, 11:03 AM ADNEC Group gears up for ‘Make it in the Emirates 2025’ in Abu Dhabi

Capital Events, the events management arm of ADNEC Group, is spearheading the delivery of the
forum, curating a dynamic exhibition floor and robust agenda that brings together global industrial
leaders, policymakers, and innovators.

ADNEC Centre Abu Dhabi, the venue for this year’s edition, is fully equipped to welcome over 30,000
visitors. The Centre’s Operations team is deploying a comprehensive plan to ensure a seamless
experience, including streamlined traffic flow, enhanced parking access, and well-coordinated entry
for all exhibitors, delegates, and VIP guests.

Security protocols have been strengthened to ensure the safety and comfort of all participants
throughout the four-day event.

Capital 360 Event Experiences, a subsidiary of ADNEC Group specialised in event management
services of is playing a key role in bringing this event to life. The team is delivering 45 custom-
designed stand builds to ensure a standout presence for exhibitors, while overseeing 12 feature
zones-including the Media Centre, Investors Lounge, and Networking Lounge-that enhance
engagement and connectivity across the event.

With 230 plug-and-play exhibitor pods, venue-wide branding and sponsor activations managed by its
dedicated advertising division, and full technical services provided to over 720 exhibitors, Capital 360
is enabling a seamless and high-impact experience.

In total, 32,000 sqm of premium carpeting has been laid to unify the event footprint and elevate the
visitor journey.

As the official caterer for ADNEC Centre Abu Dhabi, Capital Catering will deliver a premium culinary
offering throughout the event. With extensive experience in providing world-class food and beverage
services for major exhibitions, Capital Catering will offer diverse menus through indoor and outdoor
food trucks, quick-service counters, and VIP lounges featuring refined hospitality.

Together, the business clusters of ADNEC Group are aligned in their mission to elevate Make it in the
Emirates 2025 into a world-class industrial platform that contributes to the UAE’s vision of a
sustainable, competitive, and innovation-led economy.

Meanwhile, the Khalifa Fund for Enterprise Development (KFED) is showcasing more than fifteen
impactful ventures supporting SMEs in the fourth edition of the ‘Make it in the Emirates’.

KFED will present various strategic initiatives designed to support small and medium-sized
enterprises, paving the way for their sustainable growth and market expansion.

These include the ‘Abu Dhabi SME Champions Programme’, which connects startups with key
buyers; the ‘SME Export Enablement Programme’ aiming to enhance SMEs’ global competitiveness;
the ‘SME Finance Facilitator Programme’, which addresses funding gaps through cutting-edge

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