Page 3 - Centena Group PR Report - September 2025
P. 3

MEDIA MONITORING REPORT

                                                   (September 2025)



                                               Centena Group


               1 Press Release was issued for Centena Group
               3 Opinion Pieces were issued for Centena Group
               2 Interview were conducted for Centena Group
               1 Powerlist  Feature was issued  for Centena Group
               1 Speaking Opportunity was made for Centena Group
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS  RELEASES IN UAE
               AED.

                   Arabic Total                                            AED            301,400

                  *Arabic Total Value of Spend 1:6                         AED            1,808,400

                  English Total                                            AED            647,200

                  *English Total Value of Spend 1:6                        AED          3,883,200

                  TOTAL                                                    AED            5,691,600


               *This calculation is based on the principle that editorial has six times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is six times more than paid-for advertising.
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