Page 119 - MOE ENGLISH PR REPORT - MARCH 2025

Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council,
said: “The UAE continues to consolidate its outstanding position in the global tourism landscape,
strengthening regional and global cooperation for sustainable and inclusive tourism development.
It enjoys close and strategic relationships with UN Tourism, driving joint efforts and strategies that
support innovative and pioneering tourism initiatives and projects, especially as the UAE’s was re-
elected to the UN Tourism Executive Council for the term 2025-2029.”

He added: “The nomination of the UAE’s Shaikha Al Nowais for the position of UN Tourism
Secretary-General underscores the reputation enjoyed by the UAE in tourism field and its important
and effective role in promoting the growth and sustainability of the global tourism sector. Moreover,
it highlights the extraordinary experience gained by the country in this field over the past years.”

Shaikha Al Nowais is the first Emirati woman to run for this position. She currently holds many
important managerial and academic positions that influence the tourism and hospitality industry.
She has played an active and vital role in leading tourism initiatives within the UAE and
internationally. If elected, Shaikha Al Nowais will become the first woman from the region to
assume the leading position at UN Tourism. It will be the latest in a series of achievements
accomplished by the country globally, reflecting Emirati women's leadership and strong presence
in international forums.

With a distinguished career spanning over 15 years, Shaikha Al Nowais’s nomination reflects the
widespread recognition she holds within the global tourism and hospitality industry. She has played
a pivotal role in shaping the future of the sector, driving innovation, sustainability, and workforce
development. As the first female board member of the Dubai Hotel Group under the Dubai
Chamber of Commerce, she has been instrumental in advancing industry policies and fostering
public-private collaboration. In addition, her role as a member of the Global Hospitality Asset
Managers Association (HAMA) MEA Chapter underscores her expertise in hospitality investment
strategies and asset management.
Committed to talent development and industry growth, Shaikha Al Nowais actively supports
advanced training initiatives. She chairs the Abu Dhabi Chamber's Tourism Working Group and
serves on the Board of Trustees of the Abu Dhabi Hospitality Academy – Les Roches, as well as the
Hospitality Advisory Committee, ensuring that the next generation of hospitality leaders is
equipped with the skills to drive sustainable and competitive growth in the global tourism
landscape.

Over the past years, Shaikha Al Nowais has also worked closely with all stakeholders to find
appropriate solutions to challenges, provide travellers with distinctive tourism experiences, and
engage with investors to enhance the attractiveness of the UAE’s hospitality sector to domestic and
foreign investments.
Speaking on her candidacy, she said: “My nomination by the UAE to run for this position is reflective
of the importance our country places on empowering Emirati women in leadership positions. It
emphasises the country’s efforts in promoting joint action to enhance the growth and sustainability
of the sector regionally and internationally.” She further expressed her deep gratitude for this
remarkable recognition.

https://www.wam.ae/en/article/birzwxm-uae%E2%80%99s-shaikha-nowais-run-for-tourism