Page 323 - MOE ENGLISH PR REPORT - MARCH 2025

3/18/25, 1:31 PM Innovation, sustainability key to Sharjah’s future, says Bodour
integration and involvement within the government, recognising that we can’t view business in
isolation.”

Ahmed Obaid Al Qaseer, CEO of Shurooq, outlined the authority’s efforts in integrating sustainability
into tourism and hospitality projects, promoting economic growth and environmental conservation,
saying: “At Shurooq, we champion Sharjah’s sustainability goals, believing they are central to our
emirate’s future. Our cultural conservation efforts preserve heritage while meeting modern tourism
demands, and with tourism playing a significant role in Sharjah’s economy and experiencing steady
growth in hotel guests, sustainable tourism has proven to be a key driver of economic diversification.

Mohamed Juma Al Musharrkh, CEO of Invest in Sharjah, discussed the emirate’s initiatives in
attracting industrial investments, providing businesses with a supportive ecosystem and competitive
advantages.

“Sharjah’s manufacturing journey began in the 1970s and has grown into a thriving ecosystem, with
manufacturing now the second-largest contributor to our GDP. Our emirate has 20 industrial areas, 7
free zones, and over 2,900 factories, attracting significant investments within the manufacturing
sector, notably Dhs 826.4 million in 2024 alone. Recent investments, including three new
pharmaceutical factories worth Dhs 308.7 million; a Dhs 50 million investment from global glass

manufacturer PureGlass; and Dhs 40 million by IPT Energy; as examples, shows Sharjah’s appeal as
well as our commitment to innovation and growth.” Commenting on the support of entrepreneurs and
fostering innovation, Sara Abdelaziz Al Nuaimi, CEO of Sheraa, highlighted Sheraa’s role in
enhancing the startup ecosystem in Sharjah.

“The Ramadan Majlis is a yearly reminder of Sharjah’s commitment to shaping the future through
innovation, entrepreneurship, and collaboration. As we gather again, we celebrate our ecosystem’s
progress and the entrepreneurs’ boundless potential to drive meaningful change. At Sheraa, we
remain committed to empowering these changemakers and providing them with the support,
resources, and community they need to scale their impact.”

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