Page 3 - DGHR PR REPORT - OCTOBER 2024
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PR REPORT


                      Dubai Government Human Resources


                                                  Department


                                                 October 2024



                 3 Press Releases were issued for DGHR
                 1 Interview was conducted for DGHR

                 4 Content Development were made for DGHR

                 The Press Releases were sent to all local, Pan Arab English and Arabic publications




                 TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.

                 Arabic Total                                          AED                     3,380,500

                  *Arabic Total Value of Spend 1:4                     AED                   13,522,000

                 English Total                                         AED                         767,900

                  *English Total Value of Spend 1:4                    AED                        3,071,600

                  TOTAL                                                AED                     16,593,600

                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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